Background

Currently serving as a User Experience Researcher at Amazon. Over the course of my career, I have contributed to generative, evaluative, behavioral, and attitudinal research across various stages of the product lifecycle. My work currently focuses on enhancing third-party experiences in Alexa+, conversational AI, and developer tools.

With more than a decade of experience, I have consistently applied rigorous and innovative methodologies to improve user experiences. My latest efforts have been integral to shaping next-generation conversational AI and LLM-related experiences through RITE testing, in-lab studies, and beta-style evaluations. Dedicated to delivering actionable insights, I leverage research and AI tools to drive data-driven outcomes in high-stakes environments.

Research Skills

Research management | Beta Testing | OOB reviews | Heuristic Reviews | Cognitive Walkthroughs | Summative Usability Tests | Formative Usability Tests | Parallel Design Testing | Preference Testing | Desirability Testing | Concept Testing | Task Analysis | Paper Prototyping | Rapid Testing | RITE | Card Sorting | Tree Testing | Surveys | Moderated and Unmoderated Testing | In-depth interviews | Personas | Jobs-To-Be-Done (JTBD) | Consumer Experience Outcomes (CXO/DXOs) | Focus Groups | Diary Studies | Icon Testing | Copy Testing | Mixed Methods Research | Field Research | Discovery Research

Areas of expertise

Primary : UX research | UX research management | Strategy | Beta Testing | Beta Management | UX architecture

Secondary: Human Factors | Ergonomics | UX writer| UX design

Research Tools

Qualtrics, Surveymonkey, User Interviews, User Testing, Optimal Workshop, Dscout, Applause, Figma, Sketch, Keynote, Localytics, loopback, micro, More, Mural, Centercode